F02 Rams Font
Typography
2014
F02 Rams is a custom font designed in tribute to the German industrial designer Dieter Rams. It incorporates several characteristics found in his original products, such as the structured body of the 606 Universal Shelving System and the smooth rounded corners of the Braun T3 Pocket Radio. The font's name also follows in Rams-like manner with an "F02" identification tag, a common feature of many Braun products. The identification title indicates this is the font's second iteration. Although F02 Rams is strictly conceptual and is only intended to serve as a complimentary gesture to Dieter Rams, it has been successfully tested as a functional product in respect to the designer's acclaimed 10 Principles of Good Design.