Michelle Montero

Michelle Montero is an Atlanta-based fashion buyer who works closely with local designers and sales representatives to observe current trends in the industry. I was tasked with designing an identity to help promote her services, which began with a logo and eventually evolved into the perfect tool to exchange information on the trade fair floor: the immortal business card. The logo cleverly combines the client's initials with a clothes hanger, a popular image that's synonymous with fashion. With a clean palette of white, black and gold, the brand conveyed a high-end appeal, which is also the type of clientele that Ms. Montero primarily provides her services to.